During a panel session on Community- The Good, The Bad and The Ugly, at Web 2.0 Expo, the concept of internal communities was raised. According to Jeremiah Owyang, currently the social media analyst at Forrester Research, internal communities will make up 40% of all social networks in the next few years. With this in mind, does it make sense for those comapnies with external-facing communities to talk the talk and walk the walk and make community the full mind-set within the organization, thus capturing the full learning and behaviors associated with using social apps for work? What a concept. What do you think?
fred said
Yes, absotootly. Fake community is bad news and users can tell the difference. If you want to host a real community you have to live it, not just sell it.