I just attended a great workshop at Web 2.0 Expo here is San Francisco. It was given by Todd Wilkens on behalf of Adaptive Path . The focus was on Experience-Driven Product Strategy and a lot of the content is from Adaptive Path’s new book, “Subject to Change”. What I got out of the session was tips for building a product strategy that is focused on the customer - his/her experience, behavior, motivations – rather than the feature set. It’s an easy Product trap to fall into.
As I begin to think about creating my community strategy for TechOnline, I’m thinking about how to approach the planning of what community looks like on TechOnline from an experience-driven standpoint – so rather than focusing on tasks, goals and preferences of the community, I will focus my planning on their behaviors, motivations and meanings to create a “system” for community. But basically, as i sat in the room listening to this great way of thinking, it occurred to me that one of my starting points will be to come up with the right questions for understanding for whom the community system will be created for. Initial questions that come to my mind are:
Who are the people you engage with for your work — background, expertise, relationship to self
How do you currently engage — how often, when, where
What types of information do you seek from others
What do you like to do in your time away from work
I’m sure I will come up with many more questions once I really get started, but these are a few to get the wheels turning and the thought process started on the right foot.
