I know a lot of people who use twitter. Mostly they fall within one three groupings of people: “of the web,” editors/bloggers/journalists; or PR folks. From a marketer’s perspective, i see it’s great value in reaching and influencing the broader ecosystem of media and market influencers. But i wonder, are there marketers out there who have found their end-user customers on twitter? And if so, are they following you? Are you following them?
There are a lot of marketing-oriented blogs talking about how to leverage the social media phenomenon as a marketing vehicle. And when it comes to sites like Facebook, MySpace, I think it makes a whole lot of sense for some marketers. But what about a business -to-business blog? I think it makes sense from the marketers’ perspective, but at what cost to the members when it is a niche B-to-B community? Are there any examples of B-to-B communities that are integrating marketers’ messages/applications in interesting and effective ways? Please let me know.
Got to give it to the folks at Forrester with their new book:Groundswell, winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, Forrester Research, for coming out with a book that not only helps drives their consulting business model but doing so in a way that is really helpful to marketers, community builders, and senior level executives. What i really like about the book is that the concepts — backed by research and case studies — are written in a way that someone like me can use to get the internal team of executive management on the same page to have one conversation because the underlying principle is to focus on one objective at a time. And that can be a very hard task to do, coming from inside the organization. Check out their blog.
