Groundswell — How-to Guide for Internal Management
Got to give it to the folks at Forrester with their new book:Groundswell, winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, Forrester Research, for coming out with a book that not only helps drives their consulting business model but doing so in a way that is really helpful to marketers, community builders, and senior level executives. What i really like about the book is that the concepts — backed by research and case studies — are written in a way that someone like me can use to get the internal team of executive management on the same page to have one conversation because the underlying principle is to focus on one objective at a time. And that can be a very hard task to do, coming from inside the organization. Check out their blog.
