Leveraging the real value of twitter

I know a lot of people who use twitter.  Mostly they fall within one three groupings of people: “of the web,” editors/bloggers/journalists; or  PR folks.  From a marketer’s perspective, i see it’s great value in reaching and influencing the broader ecosystem of media and market influencers.  But i wonder,  are there marketers out there who have found their end-user customers on twitter?  And if so, are they following you?  Are you following them?

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